Ivory Coat Dog Food Review: Honest Opinion
As a pet lover, I know just how important it is to feed our dogs the right food. With so many brands competing for your attention, choosing the best one for your furry friend can feel overwhelming. That’s why I’ve taken the time to research and write this comprehensive, honest ivory coat dog food review.
In this article, you’ll discover what makes Ivory Coat one of Australia’s most talked-about dog food brands, what’s inside their recipes, how it stacks up against competitors, and whether it’s truly worth your money. My goal is to give you the facts so you can make the best decision for your pet.
Table of Content
- Table of Content
- About Ivory Coat
- Ingredients & Nutritional Profile: What’s in Ivory Coat Dog Food?
- Product Range: Something for Every Dog
- Pros & Cons of Ivory Coat Dog Food
- What Do Other Pet Owners Say?
- Ivory Coat vs. Other Australian Brands
- What Do Vets Say about Ivory Coat?
- Price & Where to Buy Ivory Coat Dog Food
- Is Ivory Coat Worth It?
- FAQs About Ivory Coat Dog Food
- Conclusion
About Ivory Coat
Ivory Coat is an Australian-owned and operated pet food company. It was launched with the mission of creating healthy, natural, and nutritionally rich food for dogs using Australian-sourced ingredients. Their recipes are free from artificial colours, flavours, and preservatives something that appeals to pet owners who want the very best for their pets.
They produce all their food in Australia, which gives many dog owners peace of mind about ingredient quality and manufacturing standards. Their product line includes dry kibble, wet food, grain-free, wholegrain, and even breed- and life-stage specific formulas.
Your dog’s health starts with their bowl. A proper diet keeps their coat shiny, their digestion healthy, and their energy levels balanced. Poor nutrition, on the other hand, can lead to allergies, obesity, or worse. As someone who cares deeply about the wellbeing of dogs, I always recommend choosing a high-quality, research-backed brand.
That’s why I decided to take a closer look at Ivory Coat, one of Australia’s premium natural dog food brands, in this detailed ivory coat dog food review.
Ingredients & Nutritional Profile: What’s in Ivory Coat Dog Food?
One of the most important parts of any dog food review is the ingredients list. Ivory Coat stands out for its use of real Australian meat as the first ingredient in most of their products. This is a big plus compared to brands that rely on cheap fillers.
Key Ingredients
- Protein Sources: Australian chicken, lamb, kangaroo, ocean fish, and salmon.
- Fruits & Vegetables: Carrots, peas, sweet potatoes, apples, blueberries—all rich in fibre and antioxidants.
- Healthy Oils & Fats: Flaxseed oil, salmon oil, and coconut oil to promote a shiny coat and healthy skin.
- Superfoods & Additives: Chicory root (prebiotic), vitamins, and minerals to support immune health.
Sample Nutritional Analysis (Grain-Free Chicken)
For this review, I checked the Ivory Coat Grain Free Chicken dog food. This grain-free chicken formula offers a well-balanced nutritional profile, featuring 32% protein to support muscle development and maintenance, along with 14% fat for sustained energy. With 4% fiber, it aids healthy digestion, while Omega 3 and 6 fatty acids contribute to joint health and help maintain a shiny coat and healthy skin.
Unlike some supermarket brands that are heavy on wheat, corn, and by-products, Ivory Coat dog food offers a more natural and balanced nutritional profile.

Product Range: Something for Every Dog
Another reason this ivory coat dog food review is so positive is the variety Ivory Coat offers. No matter your dog’s age, breed, or dietary needs, you can likely find a suitable formula.
Main Product Lines
- Grain-Free: Popular among dogs with sensitive stomachs or grain allergies. Available in flavours like Lamb & Kangaroo, Chicken, Ocean Fish & Salmon.
- Wholegrain: Uses brown rice and oats for dogs without grain issues.
- Life Stage Specific: Puppy, Adult, and Senior formulas with adjusted protein and fat levels.
- Breed Size Options: Large breed puppy or adult formulas for proper joint and bone support.
This wide selection makes it easier for pet owners to find the right fit for their dog’s specific needs.
Pros & Cons of Ivory Coat Dog Food
Like any product, Ivory Coat has its strengths and weaknesses. Here’s a quick breakdown based on research and customer feedback.
Pros
- Australian-made and owned.
- Real meat as the primary ingredient.
- No artificial colours, flavours, or preservatives.
- Wide range of grain-free and wholegrain options.
- Tailored formulas for puppies, adults, seniors, and large breeds.
Cons
- Premium price point (higher than supermarket brands).
- Not every dog loves the taste some picky eaters might turn up their nose.
- Grain-free diets have recently been scrutinized by vets (more on that below).
Overall, the benefits outweigh the drawbacks for most Australian pet parents.
What Do Other Pet Owners Say?
For this ivory coat dog food review, I also looked at real customer feedback from trusted Australian retailers like PetCircle, Petbarn, and ProductReview.com.au.
⭐ Positive Feedback
- Many dogs show improvements in coat health and shine.
- Firmer stools and reduced digestive issues in sensitive dogs.
- Well-accepted by most dogs, especially lamb and fish variants.
⚠️ Negative Feedback
- Some find it too expensive for long-term use.
- Picky dogs occasionally refuse certain flavours.
- Grain-free variants caused soft stools for a few dogs during transition.
With thousands of reviews and a solid 4+ star average across platforms, Ivory Coat has clearly earned a strong reputation.
Ivory Coat vs. Other Australian Brands
How does Ivory Coat stack up against other popular premium brands in Australia? Here’s a quick comparison:
Brand | Main Strengths | Price | Grain-Free Options |
---|---|---|---|
Ivory Coat | Australian-made, natural, variety | $$$ | ✅ |
Black Hawk | Affordable, vet-recommended | $$ | ✅ |
Advance | Veterinary formulas, breed-specific | $$ | ❌ |
Meals for Mutts | Hypoallergenic, holistic | $$$ | ✅ |
If you’re looking for an Australian-made, natural dog food with plenty of options, Ivory Coat holds its own against the competition. It’s slightly more expensive than Black Hawk but offers more variety in flavours and ingredients.
What Do Vets Say about Ivory Coat?
Veterinarians generally appreciate the quality of Ivory Coat’s ingredients and its focus on natural nutrition. However, some caution about long-term use of grain-free diets, citing ongoing studies about their potential link to heart conditions in some breeds.
If you’re unsure whether a grain-free diet is right for your dog, consult your vet before switching.
For more options check out Best Grain Free Dog Food Australia Review
Price & Where to Buy Ivory Coat Dog Food
Ivory Coat is widely available both online and in stores across Australia.
Price Range (as of 2025):
- 2kg bag: $30–$35
- 8kg bag: $85–$95
- 13kg bag: $120–$130
Where to Buy:
- PetCircle (with discounts on auto-delivery)
- Petbarn (earn rewards points)
- Amazon Australia
- Woolworths (smaller selection)
Buying in larger bags and subscribing for regular deliveries can help you save in the long run.
Is Ivory Coat Worth It?
After extensive research, it’s clear that Ivory Coat is one of the best premium dog foods available in Australia. Its use of natural ingredients, high-quality Australian meats, and a variety of formulas make it a strong contender for health-conscious pet owners.
Recommended For:
- Dogs with sensitive stomachs or allergies.
- Pet owners who prefer natural, premium options.
- Puppies, adults, or seniors with tailored nutritional needs.
Not Ideal For:
- Owners on a strict budget.
- Extremely picky eaters.
- Dogs who need prescription or highly specialized diets.
If you want to invest in your dog’s health and support a trusted Australian brand, Ivory Coat is worth considering.
FAQs About Ivory Coat Dog Food
Yes! Ivory Coat has specially formulated puppy recipes to support healthy growth and development.
No, they offer both grain-free and wholegrain options. Check the label to choose the right one for your dog.
Many pet owners report reduced allergy symptoms, especially with the salmon or kangaroo formulas. However, it’s not officially classified as hypoallergenic.
Feeding guidelines are printed on each bag and vary by weight, age, and activity level. Always transition slowly to avoid digestive upset.
Conclusion
Feeding your dog the right food is an act of love and responsibility. Hopefully, this honest, research-driven ivory coat dog food review has helped you decide whether this premium Australian brand is right for your pup.
Every dog is unique, so be sure to monitor your pet’s response to any dietary change and consult your veterinarian if you have concerns.
If you’ve tried Ivory Coat, feel free to share your experiences in the comments. I’d love to hear how it worked for your furry friend!